2008/06/03

Goodbye for Nau

5月初,美國以永續為理念的服裝公司NAU決定關閉才剛營業14個月的店面,投資者不願再支持其『顧客在網上訂購衣服享10%折扣與免費送貨服務』的商業模式。

NAU成立於2005年,公司的管理團隊由前Nike,Patagonia與Adidas的管理人員幫忙研發一系列可再生的材料,如從帝人的聚酯回收、玉米衍生的聚乳酸、有機棉與美利諾羊毛等服裝。

她們在網站『Goodbye for Nau』這麼寫著:
“set out to show the world that business can be a force for positive social and environmental change. Although our current financial obstacles have proven to be insurmountable, it does not mean the ideas associated with Nau are unattainable. Nau was merely one attempt to express a larger idea that was around before us and will survive long after. It remains as urgent as ever for businesses to take the lead in creating a sustainable future for humans and the planet. We, as individuals and as members of a grander collective of the change-minded, look forward to continuing that journey.”

「我們已經開始向世界顯示,商業可以是積極改變社會和環境的力量。雖然目前我們無法克服財政困難,但它並不意味著NAU的理念不可能實現。NAU只是試圖表達一個在我們周遭,並為生存下去的將來一種更大的想法。由企業起帶頭作用,再這緊急的時刻,為人類和地球創造一個永續發展的未來。我們作為其中的一員,也期待這持續的旅程」。

~NAU,後會有期~
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